Course Description : Technische Hochschule Rosenheim

What can you expect?

The Metaverse is hot. But how to start business in the Metaverse? What are the technical and commercial challenges and opportunities? In international and multidisciplinary teams students will develop a Go-to-market-strategy for a Metaverse-service. Designed to mitigate the risk inherent in the introduction of a new product/service, a typical GTM strategy includes target market profiles, a marketing plan, and a concrete sales strategy. Computer science students will cooperate with marketing and business management students. Students need to cross disciplinary and international borders and co-create.

What will you learn?

At the end of the course students should be able:

to understand the Metaverse and its business opportunities;
to use a Go-to-market framework;
to co-create with students with different nationalities and disciplinary backgrounds;
to build up a pitch to convince investors;
to understand the challenges of introducing new technologies to market;

How do we teach?

The main method of instruction are interactive workshops and coaching. Students must participate in these sessions during the outlined meeting times. Attendance is mandatory. In addition, students will be expected to attend two online seminars before the BIP-week.