Demand for English-language courses is increasing – the trade fair commitment is paying off

‘Demand is increasing,’ summarise Franziska Wohlfart and Tatjana Erlewein from the International Office after their visits to Slovenia and Slovakia.

On 11 October, Franziska Wohlfart represented the TH Rosenheim in Ljubljana to once again draw prospective students' attention to the University of Applied Sciences. The English-language bachelor's programmes in particular attracted a great deal of interest. The prospective students, who often already had a good knowledge of German at A2 level, were particularly pleased about the opportunity to study in Rosenheim and the other campuses largely free of charge.

The fair in Bratislava on 27 October 2024 was well attended. From 10 a.m. to 4 p.m., the stand was continuously occupied by students who were particularly interested in the English-language programme. In international business, young people often visit these fairs together with their parents to gather information about studying. ‘On the one hand, this has to do with the fact that Eastern European countries are less individualistic than Germany and that the relationship with the family plays a major role. On the other hand, parents want to get a feeling for whether their financial support is well invested,’ says Tatjana Erlewein, explaining the rather unusual level of parental involvement in Germany.

The model of the International Bachelor of Engineering was enthusiastically received by many interested parties. Just like the other English-language programmes, it is not only a free offer, because in addition, graduates have excellent prospects of entering the German labour market directly without any language barriers thanks to the good German language skills they have acquired during their studies.

The visits to the fairs have made the study models of the TH Rosenheim known across borders and promoted Rosenheim as an attractive study location.