On Monday, 24.06.2024, an exciting guest lecture was given by the experts from TechDivision GmbH in Kolbermoor, Dr. Sebastian Zürcher and Markus Brandstätter, M.Sc. as part of the Business Administration Bachelor's focus on "Data Intelligence & AI". Under the title "Is data the gold of the digital age?", the two speakers shed light on the broad spectrum of data science and the many possible applications of artificial intelligence (AI) in the modern economy.
Introduction to the world of data science
Markus Brandstätter, alumni of TH Rosenheim and Data Scientist at TechDivision, opened the event with a comprehensive overview of the basics and importance of data science. He explained that data science represents the intersection between mathematics, computer science and industry-specific expertise. Brandstätter emphasized that the main goal of data science is to gain valuable information through the analysis of data in order to provide sound recommendations for action. This leads to improved decision-making and enables the automation and optimization of business processes.
Machine learning processes
In the further course of the presentation, Brandstätter went into the various machine learning methods, including unsupervised learning, supervised learning and reinforcement learning. He explained the advantages and disadvantages of each method and presented practical examples, such as k-means clustering and neural networks, which are used in practice.
Practical insights and challenges
After a short break, Dr. Sebastian Zürcher, Data Scientist and Consultant at TechDivision, took the floor. He gave the audience insights into the real-life challenges and challenges of data science and artificial intelligence. The focus was on the application of data science in various business areas such as e-commerce, logistics, healthcare and finance. Dr. Zürcher showed how AI technologies such as chatbots, recommendation systems and image recognition are already being used in many areas of everyday life and what benefits they bring.
Interactive discussion and practical experiments
A particular highlight of the event was the interactive discussion, where participants had the opportunity to ask questions and discuss the latest trends and developments in the field of data science with the speakers. In addition, several practical experiments were carried out in which the participants were able to get hands-on. One example was the sentiment analysis of product reviews, which showed how companies can automatically evaluate the mood of their customers.
Conclusion: data as the key to success
At the end of the event, the speakers concluded: "It is not data alone that is the gold of the digital age, but the knowledge that can be gained from it." They emphasized that data science and artificial intelligence are not just buzzwords, but crucial tools for increasing the efficiency and competitiveness of companies. The participants were able to gain valuable insights and practical experience that will help them in their further studies and careers.
The event was a complete success and impressively demonstrated how important data science and artificial intelligence are for the future of business. We would like to thank Dr. Sebastian Zürcher and Markus Brandstätter for their informative and inspiring presentation and look forward to further exciting events as part of the Business Administration Bachelor's specialization "Data Intelligence & AI".
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By the way: TH Rosenheim offers exciting degree programs in business administration, management and international business, both at Bachelor's and Master's level. The study programs are available for full-time students as well as for working professionals. Applications for the October 2024 intake are still possible until August 15, 2024, details at www.th-rosenheim.de.