This year's Rosenheim Sales Meeting – now in its ninth year – was held in the high-rise building of the BORA company in Raubling. In this exquisite setting, over 100 managers from the region met with students and graduates from the Rosenheim University of Applied Sciences to discuss a key sales topic; this time, everything revolved around the role of service in sales success.
First, Felix Limmer from Goldbeck reported on the special service provided when selling construction services: in the meantime, complex, early CO2 calculations and the holistic determination of sustainability are among the important services provided for the future building owner. In addition, Goldbeck offers its customers extensive simulations as a special service to facilitate early decisions.
Ida Parlato reported on a completely different industry. She is head of customer service at Marc O'Polo and explained how important services are when selling high-quality textiles. A well-functioning call center for customer inquiries and a modern customer club are, so to speak, basic requirements for this service. But the actual goal should be to surprise and even inspire the customer after receiving services. And to this end, Marc O'Polo is always coming up with new customer benefits to ensure that satisfaction with the service remains high.
As a third illustrative example, the managing director of the Eder Group, Gregor Ries, explained the enormous services that have to be provided in modern agriculture. Even in medium-sized operations, cows are no longer milked by hand, but come to their milking robot in the barn, which then carries out the milking process. However, this must be done with the utmost precision and the milking robots need to be serviced 365 days a year, 24 hours a day, because even the slightest technical defect must be avoided, as it could prevent the cows from being milked regularly. The Eder company employs a specially trained team of service technicians who are on call at Christmas, Easter and at night. Because in modern agriculture, there is no alternative to such machines.
In the subsequent discussion, the participants at this year's sales meeting were enthusiastic about the illustrative examples and took home many a suggestion for their own everyday lives. After all, everyone is already looking forward to the next, the 10th sales meeting, which will once again focus on a special topic, with special guests in a beautiful setting.
